(Hayden, ID)—West Star Industries, a U.S. leader in manufacturing custom stainless steel commercial food service products, recently completed a company rebranding campaign, according to West Star President Michelle Focke. The revamped brand includes a new logo and updated website that repositions the company under the tagline, “Stainless Reputation.”

“We wanted West Star to stand out in the minds of potential customers,” said Focke. “The new brand campaign will help differentiate us from competitors by leveraging the company’s passionate commitment to quality, precision and service.”

According to Focke, a “Stainless Reputation” is something that West Star is well known for by current customers. It is also something that is lacking with many competing stainless steel fabricators, especially those importing finished product from Mexico and China.

When restaurants incorporate stainless steel products (e.g., exhaust hoods, countertops, built-in refrigeration), project managers demand cohesive layouts and completely seamless installation. All stainless steel parts shipped to the job site must fit together with accurate precision; otherwise, it costs time and money to fix. West Star has built its reputation on delivering this high level of precision.

“We want customers who haven’t yet worked with us to know they can count on West Star to do their projects right the first time, and on time,” said Focke.

West Star’s new website provides proof to the company’s claims of quality and service. The new site features case studies of how the company has helped meet the unique goals of some well-known customers, including Jack in the Box, Starbucks, Jamba Juice, Amazon (employee cafeterias), and other clients.

West Star is a leading, family-owned (and women-owned) company that has fabricated commercial stainless steel food service products for over 50 years. The company has corporate offices in Hayden, Idaho, and operates a 90,000-sq-ft manufacturing facility in Stockton, California. West Star serves restaurants and other businesses nationwide, offering standard and custom stainless steel refrigeration, sinks, tables, exhaust hoods, dish tables, shelving, cabinets and other products. It meets the highest certification standards in the food service industry.